Behind the Brand

Hey there! I’m Whit and I’m so excited to share my journey with you. In 2024, I took a leap of faith and re-branded my business from WhitMIMade to Archi. This change came from a deep desire to follow my passion, despite the challenges I faced along the way.

After dealing with a toxic corporate job, navigating the ups and downs of stage 4 endometriosis, and adjusting to life in the city of Chicago, I realized that life is too short to hold back and knew I had to pursue my dreams.

This rebrand is not just about a new name; it’s a celebration of resilience and creativity. Archi is all about empowering women through unique, affordable, and high-quality jewelry and accessories. I’ve poured my heart into blending the fun and personality of WhitMIMade with a new level of sophistication. From versatile jewelry and hair accessories to self-care products, every piece is crafted to make you feel beautiful, loved, and uniquely yourself.

When it comes to my design process, I love getting creative and practical. I enjoy pairing elements in innovative ways, like designing purses that come with satin scarves that can also be worn in your hair or swapped between bags. My product line is diverse and meant to cater to all your needs—whether it’s a treat for yourself or a thoughtful gift for someone special.

But here’s the thing: at Archi, I’m not just creating products; I’m building a community. Every interaction with this brand—whether it’s on this website, through social media, or in my blog Whit's World — everything has been crafted with love. I want you to feel the passion and dedication behind each piece and to see the small business spirit that drives everything I do.

As I look ahead, my dreams for Archi are big and bright. I imagine my products gracing boutiques across the country, and I can even picture a day when I might need a warehouse for all this creativity (a total dream come true!). More importantly, I’m committed to giving back to the community in ways that reflect my values and resonate with all of you.

Archi is more than just a brand to me; it’s a journey filled with passion, creativity, and authenticity. I can’t wait to share this adventure with you and hope you’ll be a part of it every step of the way.

Xoxxo,
Whit